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湖南省體育旅游的SWOT分析與對策
畢業論文
湖南省體育旅游的SWOT分析與對策
摘要：隨著社會經濟的不斷發展和人民生活水平的不斷提高，旅游業尤其是體育旅游逐漸成為1種趨勢。旅游者在對自然和人文景觀尋求感官滿足感的同時對參與型強身健體性項目的需求越來越強烈，體育旅游應運而生。體育旅游是旅游者以參與和觀賞體育活動為目的或以體育為主要內容和手段的1種旅游活動形式。本文從體育旅游的定義、分類和湖南發展體育旅游的現狀入手，對湖南發展體育旅游的優勢、劣勢、機會和威脅等做了詳細分析，進而提出了相應對策。
關鍵詞:湖南；體育旅游；SWOT分析
The SWOT Analysis and Strategy of Sports Tourism
in Hunan Province
Abstract: With the developing of society and economy and the improving of the people’s standard of living,tourism especially sports tourism become a trade gradually.Travelers pursue the feelings of satisfaction about natural and artificial landscape while their requirement for the programs of participation of strengthening body and keeping fit is becoming much stronger that sports tourism produced.Sports tourism is a type that tourists regard participating in and viewing sports activities as their objects,or regard sports as main content and means.The thesis give detailed analysis about definition of sports tourism ,necessity of development of sports tourism in Hunan province and the strengths,weaknesses,opportunities and threats of sports tourism in Hunan province.The end,the thesis give the studying of strategy.
Keywords:Hunan province;sports tourism;SWOT analysis;strategy
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