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商務(wù)英語(yǔ)信函中的禮貌原則
畢業(yè)論文
The Politeness Principle in Business Correspondences
Abstract
With the fast development of the economic globalization, more and more foreign corporations swarm into China. Business correspondence, as an important way to communicate, is the main carrier to exchange business information. And politeness, one of the most fundamental characteristics of business correspondence, should be paid more attention to.
Firstly, this thesis presents the current circumstances of business correspondence. Then, beginning with the analysis on politeness phenomena in psychological and social-cultural perspectives, it gives a minute survey of politeness principle based on Leech’s “Politeness Principle” and Brown&Levinson’s Face-threatening acts. Furthermore, it mainly analyzes the applications of politeness principle and the maxims that how to embody politeness principle in business correspondences by illustrating a mass of examples. Politeness cannot only be expressed by using salutation and compliment but also can be expressed by the honorific, the positive, the euphemistic and the indirect maxims. In a word, politeness principle has played an important role in the business correspondence, and the means of expressing politeness are also various.
Key Words: politeness principle; honorific-maxim; positive-maxim;
euphemistic-maxim; indirect-maxim
摘 要
隨著經(jīng)濟(jì)全球化的快速發(fā)展，越來(lái)越多的外國(guó)公司涌進(jìn)中國(guó)。商務(wù)信函作為商務(wù)溝通的1種重要途徑也成為了商務(wù)交換信息的主要載體。而禮貌性是商務(wù)信函的最基本的1個(gè)特點(diǎn)，應(yīng)當(dāng)受到重視。
本文首先介紹了商務(wù)信函近來(lái)的情況.然后從禮貌現(xiàn)象的心理和社會(huì)文化角度入手，在利奇的“禮貌原則”和布朗&列文森的“面子威脅論”基礎(chǔ)上，詳細(xì)了解了禮貌原則。此外,它通過(guò)列舉了大量的實(shí)例，主要分析了商務(wù)英語(yǔ)信函中禮貌原則的應(yīng)用以及如何去體現(xiàn)禮貌性的準(zhǔn)則。禮貌不僅可以通過(guò)使用稱呼，招呼祝詞，也可以通過(guò)尊他性，肯定性，委婉性，間接性來(lái)體現(xiàn)。總而言之，禮貌原則在當(dāng)今社會(huì)的商務(wù)信函中還發(fā)揮著舉足輕重的作用，體現(xiàn)禮貌的方式也是多種多樣的。
關(guān)鍵詞：禮貌原則、尊他性、肯定性、委婉性、間接性
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