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事關重大的展會禮儀
Whether you are planning for a 10 foot or 40 foot exhibit space, event marketers attend trade shows for lead generation and brand management purposes.
不管你計劃參展的展臺時10英尺還是40英尺，作為商人參加展會的目的都是發展潛在客戶以及擴大品牌知名度。
And while some people who staff booths pride themselves on their ability to spot a live prospect and avoid everyone else, staying focused only on revenue often damages their brand.
雖然很多人對于自己在自家展臺上活躍展會的能力和拒絕別人干擾的能力很是自豪，但是僅僅只呆在自己展臺上往往會毀了商品品牌。
Event planners are sometimes asked to manage a trade show booth, and they can help enhance the investment by sharing some trade show etiquette rules:
活動策劃方往往被要求管理展會展臺，而他們也可以通過分享一些展會規則來提升投資價值。
1.Greetings and Body Language
問候、身體語言
Attendees are looking to the exhibit staff for a reason to spend time at that booth. The following body language will help convey a professional and approachable demeanor:
參加展會的人愿意花時間在展會上，對參展工作人員有期待是有一定的原因的。以下身體語言將有助于傳達專業的、平易近人的風范：
(1)Stand up and greet attendees – in front of the booth.
站在展臺前面問候與會者
(2)If seats are needed, use tall stools that create contact at standing eye level.
如果一定要座椅的話，那就用高腳椅，這樣，你就可以和站著的人保持眼神交流。
(3)Smile and make eye contact with attendees from all directions.
對四方來客微笑，保持眼神交流
(4)Speak with trade show attendees, not colleagues.
同與會者交談，而不是只顧著和同事閑聊
(5)Sit down only if you are with a client who also wants to sit.
當客戶要坐下來的時候，你才可以坐下來。
(6)Do not cross arms or legs.
不要雙手抱胸或雙腿交叉
(7)Be mindful of other people in the booth and near your space.
留心你附近展位的其他人員
(8)Do not enter the space of another exhibitor.
不要進到別人的展位去。
(9)Thank attendees for spending time at your booth when they arrive and leave.
當別人到你的展位來的時候或離開的時候，感謝他們肯花時間來了解你的產品。
2.No Food or Beverages for Staff in the Booth
工作職員在展臺內禁止吃喝
This is part of greetings and body language, but unfortunately deserves its own category. One of the most common trade show booth etiquette violations occurs when food and drink is kept within the booth for personal consumption.
雖然這也是問候語和身體語言的一部份，但是它也值得自己獨占一欄。通常當員工在展臺內拿出自己的食品吃喝的時候，往往就會發生最違反展會規則的事情之一。
It is easy to spot napkins, wrappers, plastic bottles and other items that are not part of the booth. It may sound elementary, but do remind booth staff to avoid eating, drinking and chewing gum within the booth.
在展臺內吃吃喝喝的話，很容易就會將臟了的餐巾紙，包裝紙，塑料瓶，以及其他垃圾都放在展臺上，影響壞境。也許這聽起來都是基本的，但是記得提醒參會工作人員切忌不要在展臺內吃喝，嚼口香糖等。
3.Staff Hours
工作時間
Trade show staff is usually responsible for booth setup, and they should arrive early enough to make sure that all materials are properly displayed and ready for show attendees. Staff adequately to allow attendees easy access to staff, and to consider needs for lunch and/or other breaks.
參會工作人員一般都負責設置展臺，所以他們都應該早一點到，以確保所有的產品都展放合適，并且已經準備好了參加展會。確保人員充分，以便客戶能容易找到工作人員了解產品情況，并且要安排好午餐或其他中場休息時間的換休人員。
It is important to highlight the show hours, and make sure that representation remains in the booth through the completion of the scheduled hours. It is amazing the number of booths where staff will disappear 15, 30, even 45 minutes before the end of a show.
將展會時間以高亮標示出來，并且確保與會工作人員會一直待到展會結束。如果在展會結束前15~45分鐘，工作人員就消失不見了，那將是件很奇怪的事情。
4.Engage Attendees
吸引潛在客戶的興趣
People attend trade shows for a reason, so it is important for booth staff to quickly introduce themselves and ask attendees questions quickly to find out if they can help them in any way.
參加展會的人都抱有一定的目的，所以展會工作人員快速的介紹自己，并詢問客戶是否有什么可以幫到他們是很重要的工作。
Most of the people attending a trade show have some relevant reason to learn more about your products and services, so offer them a brief overview from the script and continue the conversation from there.
大部分參加展會的客戶都是想更加了解你們的產品以及服務，所以向他們先向他們提供一個簡單的整體介紹，然后在此基礎上展開闡述。
5.Script
草稿
Trade show booth staff should be assigned a specific area of the exhibit to cover, and should have the expertise to convey important company information to attendees.
參加展會的工作人員應該了解一個特定的參展領域，并且是該方面的專家，以便向客戶傳達重要的信息。
Representatives in a trade show booth should be prepared to answer questions or understand where to obtain more information. The booth should be managed by one person who has that expertise and/or authority, and that person should be accessible at all times.
展臺上的工作人員應該對任何問題都胸有成竹，或者知道如何幫助客戶找到這些問題的答案。管理展臺的那個人應該是專家或權威，并且這個人要隨時有空解答客戶的疑問。
6.Dress Code
著裝
Attire is something that differs from organization to organization. Some companies have corporate apparel(e.g., polo shirts, sport coats, dress shirts, etc.) while others give employees some direction on personal attire with colors and clothing style.
每個集團的著裝都是不一樣的。有的公司有制服（如：馬球衫 ，運動外套，襯衫等），有的公司在員工服裝的顏色和類型上有一定的規定。
Attire helps to reinforce trade show booth themes, and should also be perceived as respectful of the organizers and attendees of the show itself.
著裝可以提升展會的主題，并且也是對籌辦者和參會人員的一種尊重。
7.Booth Setup and Maintenance
展位設置和維護
Event managers typically direct trade show booth staff to store the unattractive boxes and supplies in such spots as behind a trade show wall, under a fully skirted table, or in a location outside the exhibit area where additional supplies are stored.
活動經理應該指導工作人員如何將沒用的紙箱以及其他物品放在展臺的墻后藏好，或者藏在有桌布的桌子底下，或者將多余的物品放在展區以外的地方。
It is important that the space appear well maintained at all times (including the floor), and trash should not be anywhere within view. Trade show etiquette requests that workers be mindful of this rule throughout the entire day.
一直確保商品有序的展示在展位上很重要，不需要的物品不會被看到也同樣重要。展會禮節要求職員在一整天都遵守這個規則。
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