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2017芝華士父親節(jié)文案
廣告文案專家廣告文案有兩層含義:一是為產(chǎn)品而寫下的打動消費者內(nèi)心,甚至打開消費者錢包的文字;二是專門創(chuàng)作廣告文字的工作者,簡稱文案。下面是YJBYS小編整理的芝華士父親節(jié)文案,希望對你有幫助!
這篇廣告文案的作者叫David Abbott。關于David Abbott,起碼我沒有在百度上看到直接的人物介紹。比較多的是一篇關于其的人物訪談。
于是我可以明確的是:David Abbott,當代文案大師,已于1998年退休完全離開廣告界。不用計算機,但是寫很棒的文案,F(xiàn)在用很充裕的時間在計算機上敲小說,幾經(jīng)修改,自得其樂。以及,應該是一位睿智而且可愛的老者。
在其退休了多年之后,才在不經(jīng)意中看到了他的一篇作品,或許是相當有名的其中之一,關于CHIVAS的一篇父親節(jié)文案。
Google或者Yahoo的在線翻譯均凌亂到不可思議的地步,甚至于超過了當初寫畢業(yè)論文用到時的詭異程度。于是再一次理解為什么有那么多人傾心于原裝原版。所以看原文就好,因為真的不晦澀,真的很好理解。
原文見下,以及網(wǎng)上搜到的一篇翻譯。
【原文】
Because I've known you all my life
Because a red Rudge bicycle once made me the happiest boy on the street
Because you let me play cricket on the lawn
Because you used to dance in the kitchen with a tea-towel round your waist
Because your cheque book was always busy on my behalf
Because our house was always full of books and laughter
Because of countless Saturday mornings you gave up to watch a small boy play rugby
Because you never expected too much of me or let me get away with too little
Because of all the nights you sat working at your desk while I lay sleeping in my bed
Because you never embarrassed me by talking about the birds and the bees
Because I know there's a faded newspaper clipping in your wallet about my scholarship
Because you always made me polish the heels of my shoes as brightly as the toes
Because you've remembered my birthday 38 times out of 38
Because you still hug me when we meet
Because you still buy my mother flowers
Because you've more than your fair share of grey hairs and I know who helped put them there
Because you're a marvellous grandfather
Because you made my wife feel one of the family
Because you wanted to go to McDonalds the last time I bought you lunch
Because you've always been there when I've needed you
Because you let me make my own mistakes and never once said "I told you so."
Because you still pretend you only need glasses for reading
Because I don't say thank you as often as I should
Because it's Father's Day
Because if you don't deserve Chivas Regal, who does
【翻譯參考】
因為我已經(jīng)認識了你一生
因為一輛紅色的RUDGE自行車曾經(jīng)使我成為街上最幸福的男孩
因為你允許我在草坪上玩蟋蟀
因為你的支票本在我的支持下總是很忙碌
因為我們的房子里總是充滿書和笑聲
因為你付出無數(shù)個星期六的早晨來看一個小男孩玩橄欖球
因為你坐在桌前工作而我躺在床上睡覺的無數(shù)個夜晚
因為你從不談論鳥類和蜜蜂來使我難堪
因為我知道你的皮夾中有一張褪了色的關于我獲得獎學金的剪報
因為你總是讓我把鞋跟擦得和鞋尖一樣亮
因為你已經(jīng)38次記住了我的生日,甚至比38次更多
因為我們見面時你依然擁抱我
因為你依然為媽媽買花
因為你有比實際年齡更多的白發(fā),而我知道是誰幫助它們生長出來
因為你是一位了不起的爺爺
因為你讓我的妻子感到她是這個家庭的一員
因為我上一次請你吃飯時你還是想去麥當勞
因為在我需要時,你總會在我的身邊
因為你允許我犯自己的錯誤,而從沒有一次說[讓我告訴你怎么做]
因為你依然假裝只在閱讀時才需要眼鏡
因為我沒有像我應該的那樣經(jīng)常說謝謝你
因為今天是父親節(jié)
因為假如你不值得送CHIVAS REGAL這樣的禮物
還有誰值得
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