市場研究

市場研究

　　How does a company start selling a new product？

　　Do you often carry out market research？

　　What's the object of market research？

　　One of the purposes of market research is to find out whether there's a market for the product.

　　Sometimes the companies do their own market research， and sometimes they employ specialists to do it.

　　In the early stage， the regional managers do the research.

　　A salesman must have a good understanding of the applications， design features， special advantages and almost everything of the product the company produces.

　　Salesmen have to attend refresher courses frequently.

　　Market research and marketing research should be seen as two different functions. Market research is actually an analyses of specific market for a particular product.

　　But marketing research is the study of all processers involved in getting goods from the producer to customers.

　　We forecast that the market for this kind of product will decline rapidly over the next several years.

　　Marketing research is broader and involves more functions of sales.

　　The preliminary market test is due to start next month.

　　Let's look at the original plan and see where we've got to.

　　Our sales reaches the target and the customers' reacton was good.

　　They have no problems with production during the test market phase.

　　Apart from advertising and promotion campaign， we're going to hold national and local press conference.

　　We have to run the market test for two months.

　　Everyone knows that there've been some major changes in our market over the last five years.

【市場研究】相關文章：

面試之前的準備與研究11-16

研究面試官11-16

網絡“保安”走俏市場11-11

“安靜的小狗”鬧市場11-11

浮躁的武漢IT培訓市場!11-11

水泥市場調研報告01-12

物流培訓市場亟待規范11-08

外語培訓市場“無章可循”11-08

就業市場配置 手段粗放02-26

大童裝市場商機無限11-11