關于商務英語談判實戰范例
Botany Bay是家生產高科技醫療用品的公司。其產品“病例磁盤”可儲存個人病例;資料取用方便,真是達到“一盤在手,妙用無窮”的.目的。此產品可廣泛使用于醫院、養老院、學校等。因此Pacer有意爭取該產品軟硬件設備的代理權。以下就是Robert與Botany Bay的代表,Mark Davis,首度會面的情形: M: Mr. Liu, total sales onthe Medic-Disk were U.S.$ 100,000 last year, through our agent in Hong Kong。
R: Our research shows most of your sales, are made in the Taipei area. Your agent has only been able to target the Taipei market(把……作為目標市場). M: True, but we are happy with the sales. It’s a new product. How could you do better?
R: We’re already well-established in the medical products business. The Medic-Disk would be a good addition to our product range. M: Can you tell me what your sales have been like in past years?
R: In the past three years, our unit sales have gone up by 350 percent; profits have gone up almost 400 percent. M: What kind of distribution capabilities(分銷能力)do you have?
R: We have salespeople in four major areas around the island, selling directly to customers. M: What about your sales?
R: In terms of unit sales, 55 percent are still from the Taipei area. The rest comes from the Kaohsiung, Taichung, and Tainan areas. That’s a great deal of untapped market potential(未開發的市場潛力), Mr. Davis
【關于商務英語談判實戰范例】相關文章:
關于商務英語談判例句12-14
國際商務談判實戰技巧08-29
商務英語談判用語12-09
商務英語談判術語11-20
商務英語談判劇本11-20
商務英語對話談判11-12
商務英語談判技巧:談判的成功秘訣11-09
商務英語談判的技巧09-21
商務英語價格談判表達08-18
有關談判的商務英語01-16