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      1. 營銷方案討論的英語口語

        時間:2024-06-26 06:54:12 商務英語 我要投稿
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        營銷方案討論的英語口語

          營銷是指,企業發現或挖掘準消費者需求,從整體氛圍的營造以及自身產品形態的營造去推廣和銷售產品。下面是小編整理的關于營銷的英語口語,歡迎閱讀!

        營銷方案討論的英語口語

          營銷方案討論

          簡:

          Now we've decided to go global, what form of entry should we use to get into the US market?

          現在我們已經決定走全球化路線.我們應該采取什么形式進入美國市場?

          杰克:

          Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?

          嗯.正如你在我的策略計劃上看到的.我認為搞合資企業將是最好的.選擇. 你認為呢?

          簡:

          I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.

          我認為合資企業不適合我們這種類型的消費產品.因為我們不需要一位本地合伙人.

          杰克:

          But their local market knowledge could be invaluable.

          但是他們關于本地市場的知識可能會大有價值.

          簡:

          But there are easier ways to gain that local knowledge.

          但是有更容易的方法獲得那些本地知識.

          杰克:

          So what is your suggestion then?

          那么你的建議是什么?

          簡:

          I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.

          我認為我們應該請一位經銷代理人和一名業務顧問.這是獲得本地知識的相對廉價的方法.

          杰克:

          But what about the marketing and sales aspects of the entry?

          但是營銷和銷售方面怎么辦?

          簡:

          We can establish a small office there that can organize marketing and sales campaigns through outside marketing agencies.

          我們可以在那邊設一個辦事處.它可以通過外面的營銷代理公司組織營銷和銷售活動.

          杰克:

          Ok, but I think we should compile a full strategy guide before we do anything else.

          但是我認為我們在做任何事情之前.應該先編制一本完整的策略指南.

          廣告策劃

          林小姐:

          What were the Market Research findings?

          市場調研部的`調查結果是什么?

          劉先生:

          Well, it looks as if there's a fair market for the product at the moment. They think, though, that it'll take a few years for it to really catch on.

          嗯.看來目前這種產品的市場還不錯.然而他們認為還得好幾年才能使這種產品流行起來.

          林小姐:

          That' s understandable. We'll have to run a good advertising campaign.

          這是可以理解的.我們應該好好開展一個廣告運動.

          劉先生:

          I think we're on to something big.

          那當然.我認為我們還得干一些更大的. 查看替換句

          林小姐:

          That's for sure. We must do the most complete testing possible before we begin to market it.

          對.我們必須干得徹底.在該產品上市前.我們必須盡可能全面地測試.

          劉先生:

          That's for sure. We want it to be a success.

          是的.我們希望這能成功.

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